Home staging is a part of our complimentary concierge services we offer at Tina Morris Co, and we consider it to be one of the most important steps in marketing your home. When we team up with our Professional Staging Team to create a plan for our clients, our main goal is to create a warm and inviting environment, focusing on the best architectural features and selling points. We want to help potential buyers visualize the property as their future dream home.
Let’s look at some statistics on why home staging is so crucial in the real estate market.
1. Homes Sell Faster
According to the National Association of Realtors, staged homes typically sell 88% faster than non-staged homes. This statistic alone highlights the impact that staging can have on the speed of a home sale.
2. Increased Sale Price
Staged homes also tend to fetch a higher sale price. The Real Estate Staging Association reports that staged homes can sell for up to 20% more than non-staged homes. This significant increase in sale price is a compelling reason to invest in staging.
3. Enhanced Buyer Appeal
Staging helps potential buyers envision themselves living in the space. By creating a welcoming and attractive environment, staging can make a property more appealing to a wider range of buyers, increasing the likelihood of a successful sale.
40% of home buyers are more willing to visit a staged home they saw online.
Staging helps 81% of buyers find it easier to visualize a staged property as a future home. This means that staging can significantly impact how potential buyers perceive a property and envision themselves living in it.
Additionally, staging prompts 27% of buyers to overlook property faults. By highlighting the positive aspects of a home through staging, potential buyers may be more willing to overlook minor imperfections or issues.
Buyers also tend to linger in staged homes an average of 40 minutes—compared to just 6 minutes overall. This extended time spent in a staged home indicates that buyers are more engaged and interested in properties that have been professionally staged.
4. Competitive Edge
In a competitive real estate market, staging can give sellers a crucial edge over other properties. Staged homes stand out in listings and showings, making them more memorable to potential buyers and increasing the chances of receiving offers.
5. Positive First Impression
First impressions are key in real estate. Staging a home ensures that it makes a positive impact on buyers from the moment they walk through the door. This initial impression can set the tone for the rest of the viewing and influence a buyer’s decision-making process.
Tina Morris is a top real estate agent in Richmond, VA. Together, we can create a customized plan for selling and marketing your home, including the staging process.
Let’s look at some of our recent staging projects!
Ask us about our complementary staging services at Tina Morris Co!