Home Staging Richmond VA

Real Estate Home Staging: Why & How We Stage Your Home For Sale

Home staging is part of our complimentary concierge services we offer at Tina Morris Co, and we consider it to be one of the most important steps in marketing your home. When we team up with our Professional Staging Team to create a plan for our clients, our main goal is to create a warm and inviting environment, focusing on the best architectural features and selling points. We want to help potential buyers visualize the property as their future dream home.

Types of Staging We Offer:

Occupied Staging

If you are planning to live in your home during showings, our Certified Professional Stager will visit your home several weeks to several months prior to listing. They will provide a complete room by room plan, helping you determine what you should pre-pack, how you should arrange furnishings and even what colors you should paint in order to maximize the spaces and the first impressions. All of this is done using your furnishings.

Occupied Staging With Accessories

Our Stager will provide the plan described above. In addition, if there are any rooms that need modernizing slightly to appeal to younger buyers, she will arrange to bring in art and other accessories from our inventory to complement your existing furnishings.

Full Vacant Staging

Statistics show that 85% of buyers can’t envision how a home will be furnished if it is empty during showings. We need to help them out by giving them ideas to maximize the space. If you will have already moved out by the time we list your home, we will bring our inventory of updated and modern furnishings and give your home a magazine-worthy makeover. This is typically done one day before your professional photos are taken.

Why We Stage:

1. Homes Sell Faster

According to the National Association of Realtors, staged homes typically sell 88% faster than non-staged homes. This statistic alone highlights the impact that staging can have on the speed of a home sale.

2. Increased Sale Price

Staged homes also tend to fetch a higher sale price. The Real Estate Staging Association reports that staged homes can sell for up to 20% more than non-staged homes. This significant increase in sale price is a compelling reason to invest in staging.

3. Enhanced Buyer Appeal

Staging helps potential buyers envision themselves living in the space. By creating a welcoming and attractive environment, staging can make a property more appealing to a wider range of buyers, increasing the likelihood of a successful sale.

40% of home buyers are more willing to visit a staged home they saw online.

Staging helps 81% of buyers find it easier to visualize a staged property as a future home. This means that staging can significantly impact how potential buyers perceive a property and envision themselves living in it.

Additionally, staging prompts 27% of buyers to overlook property faults. By highlighting the positive aspects of a home through staging, potential buyers may be more willing to overlook minor imperfections or issues.

Buyers also tend to linger in staged homes an average of 40 minutes—compared to just 6 minutes overall. This extended time spent in a staged home indicates that buyers are more engaged and interested in properties that have been professionally staged.

4. Competitive Edge

In a competitive real estate market, staging can give sellers a crucial edge over other properties. Staged homes stand out in listings and showings, making them more memorable to potential buyers and increasing the chances of receiving offers.

5. Positive First Impression

First impressions are key in real estate. Staging a home ensures that it makes a positive impact on buyers from the moment they walk through the door. This initial impression can set the tone for the rest of the viewing and influence a buyer’s decision-making process.

Tina Morris is a top real estate agent in Richmond, VA. Together, we can create a customized plan for selling and marketing your home, including the staging process.

Let’s look at some more of our recent staging projects!