Leave a Message

Thank you for your message. We will be in touch with you shortly.

Seller's Guide

Your Journey Starts With a Single Step

There Are So Many Agents… Who Do You Pick?

Ask any of our previous clients and they will tell you that Tina’s warmth, customized service and problem-solving skills are what keep them coming back. In fact, more of our clients come to us as either repeat clients or referrals than any other source, which means that our concierge-level service is working! Our team recognizes that not every home sale or purchase stems from a completely positive situation and we are always sensitive to your specific needs, for whatever life-stage in which you may be. In addition to local market real estate knowledge, negotiating, customer care and marketing expertise, our mission is to provide sound advice, compassion and support, customized for each family’s particular situation. Serving families is what drives us and our customized menu of services is what makes us a leader in the market and keeps clients coming back.

The Listing Process, Refined

main

Staging

Consider Staging STEP 1 in your marketing campaign. The goal is to have your home photographed and shown in its best possible light to get you the highest offer in the shortest amount of time. As a complimentary service to you, a member of our Professional Staging Team will work with you to create a warm and inviting environment, focusing on the best architectural features and selling points of your home. Staging has become a critical factor in getting homes sold quickly and at top dollar, especially when competing with new construction. 

main

Photography

With 98% of buyers starting their home search online, professional photography is critically important in getting buyers to begin their love affair with your home. We use the highest quality photographers and techniques to showcase your home and these photos are used in your listing and all digital, email and print marketing. Our arsenal includes aerial, video and Matterport photography and your photographs will always be of the highest definition, to ensure high quality when viewed on mobile devices. Each photo will be edited with perfect lighting and color, resulting in captivating shots that are sure to engage your buyer! 

main

Pricing

Your property’s value is determined by what a Buyer is willing to pay and by what you, the Seller, are willing to accept, given the current market. While the range is determined by area comparatives, Tina’s accreditation as a Real Estate Negotation Expert gives her the tools needed to advise you how to maximize your home’s value to appeal to the widest buyer audience. Our listings typically sell for, on average, several percentage points higher than the area average, resulting in several thousands of additional dollars for you. Our mission is the best offer, with the best possible outcome for you

main

Marketing

On Day 1 of your listing, we get the word out through the MLS in both Central Virginia and Northern Virginia, in addition to sites like Realtor.com, Zillow and Redfin. But reaching your perfect Buyer is so much more than a listing and a sign. A strategic and effective marketing plan will target the demographic most likely to purchase your home and touch them at several different communication points. Our messaging is personal, detailed, beautiful and designed to appeal to buyer hopes and aspirations. This combination of a strategic plan and well-branded, professional marketing is designed to connect your home with the hopeful and get them in YOUR door. 

How Much Is Your Home Worth?

  • Instant property valuation
  • Expert advice
  • Sell for more

FAQ's

You want to sell when you are most likely to get the best possible results. Exactly when that might be can be complicated. Therefore, the best time to sell is when you are ready. While Spring is considered ideal in many circles, you can still get great results in Summer, Winter, or Fall when you work with an agent who knows how to sell year-round. We know the advantages of each season and are happy to guide you through them.

Pricing a home to sell in a reasonable time frame and for the best possible price is both an art and a science. It requires up-to-the-minute market knowledge of what is going on at a local level, and it requires a feel for how your home compares to other similar homes in your market. A website algorithm cannot substitute for a skilled real estate agent. Websites like Zillow will provide a general value, but can be off by tens of thousands of dollars. When you are selling, you can’t afford to be off your price. It is the most critical factor in selling your home.

There are exceptions to this rule, but usually, it is advisable to not have the Listing Agent present during a showing so that the buyers and their agent can speak freely. Typically, having your agent present is not going to make a difference as a home purchase is a highly personal matter and the buyer knows if a house is “the one” or not. Additionally, Sellers should not be present at showings. Buyers should be able to walk around, unencumbered, to begin to visualize the space as their own.

If you have multiple offers, your home can potentially go under contract for over the appraised value. There are a few options to address this:

  • You challenge the evaluation, and it’s adjusted.
  • The buyer makes up the difference with additional deposit funds.
  • You lower your price.
  • You lower your price some and the buyer also satisfies the lender with a larger down payment.

Yes, you sign a Listing Agreement which states that We represent you and your property and allows us to answer buyer’s and buyer’s agent questions on your behalf.

Guiding Your Journey

Tina Morris Real Estate is a team of devoted real estate professionals serving Richmond and the surrounding areas. With years of experience, connections, and service, our clients receive the best tools and guidance to buy or sell their home.

Contact Us

Get in Touch

contact-form-background

Contact Details

Tina Morris & Co.

(804) 286-4589
[email protected]

15871 City View Dr Midlothian VA 23113